To me the pattern on your stick is what you're buying. If you don't like it, you're not going to like your stick. So when I got very used to a specific pattern, I didn't want to sway from it. It was the Lemieux pattern by Nike, PM66.
Eventually they phased that pattern out and ended up on the Easton Sakic, which I now enjoy. It's really nice for wrist shots, round on the toe for some good stick handling and resembled the old Lemieux pattern.
I came across a site that will help you find similar blades on different sticks. For example, if I liked the Sakic pattern, but wanted to use a Bauer stick, I could switch to the Naslund pattern which is somewhat similar.
Very cool stuff.